Comfort

Are you aware of the invisible manipulators that are way more effective than other humans? They are sly, way more persuasive, and incredibly subtle. And the biggest manipulator of them all is Comfort.

She will tell you to stay under your warm blanket. She will tell you it is okay to over-indulge. She will tell you that you deserve a long break. And none of us are aware of how damaging she truly is. She is the one thing that causes so many of us to turn back, to stop trying, or to stagnate.

Not because we are content with what we already have or because we have to recover—because those are good and help us. But because it is not as easy as we planned, and working is not as enjoyable as expected. She brainwashes us with the accessible and short-lived dopamine hits that are within arm's reach: social media, fast food, alcohol, you name it.

"What comfortable habit is currently costing you something you say you want?"

First three words are free. No card required.